Mentoring And Coaching

What’s the Difference?

A mentor is a critical friend, someone who listens attentively and asks questions that are not simple to answer. Usually a mentor has more experience in the particular field or area and is able to pass on advice to the mentee.

Valerie has been mentoring creative entrepreneurs since 2007, helping them gain confidence both personally and professionally. Her mentees hail from diverse backgrounds: a photographer, a bookbinder, a children’s theatre director, a romance novelist, a tea merchant, a writer, an actor, visual artists and several designers of different media.

Coaching differs in that it is more focused on specific tasks and goals. Valerie has been trained by Enterprise Development Group in CA, in Innovation Coaching, which employs a particular set of techniques. She combines this with action methods to enable clients to fully engage with processes that lead to sustainability of their businesses and a vision for the future.

Coaching clients on both sides of the Atlantic has led Valerie to explore the use of technology to consistently deliver tailor-made service based on customer need. Whether you work in a large company, are at a crossroads in your career or you have a passion that you wish to turn into your livelihood, Valerie can help challenge and support going forward.

Ring me for a free consultation to discuss how mentoring or coaching can increase your confidence and design your future.


Valerie helped me identify personal issues that were holding me back from moving my business forward. Acknowledging them helped put them behind me – resulting in my business moving ahead at a considerable pace.
Kelly Shaw, Kelly Shaw Photography

Our Services